Recent Duke Study Links Global Warming, Increased Carbon Dioxide Levels with Poison Ivy Perils
PREVENT Annoying Poison Ivy Itch and Rash with the ONLY-FDA-Approved Product IvyBlock.
To learn more about IvyBlock, poison ivy and myths and facts about the obnoxious plant, visit the just-introduced, interactive website basththerash.com. View and rate poisoin ivy, oak and sumac photos and horror stories shared by others and post your own for the chance to win an outdoor gear package, including a full stock of IvyBlock lotion.
But now, everyone from vacationers to summer campers and outdoor workers can enjoy being outside without fear of developing poison plant rash thanks to IvyBlock® lotion. Proven effective in both lab and field tests, IvyBlock is the ONLY FDA-approved product that can prevent the skin rash that accompanies contact with poison ivy, oak and sumac by blocking the harmful oils in these plants from penetrating the skin when applied 15 minutes prior to the risk of exposure. IvyBlock is the only product available today that contains the active ingredient bentoquatam that creates an absorbent barrier to block the allergenic oil found in the sap of poisonous plants from being absorbed by the skin. Many individuals think that wearing long sleeves, gloves and pants can reduce the likelihood of a reaction, but in reality, the oil can seep through clothes and act as an allergen and irritant all year round. IvyBlock can prevent this.
IvyBlock lotion is available at Longs, Stop N Shop, Kinney Drug, Happy Harrys, Meijers, Giant Food and a wide range of chain and independent pharmacies and many outdoor sports stores such as REI and EMS nationwide. The suggested retail price for a 4 oz. bottle of IvyBlock lotion is $14.99. For more information, a list of retail locations or to share your own poison ivy horror stories, visit www.ivyblock.com or www.bashtherash.com.
LOS ANGELES (PRWEB) June 14, 2006 — A recent study conducted by Duke University researchers and published in the May 30 Proceedings of the National Academy of Sciences has linked increased levels of carbon dioxide in the atmosphere with bigger, faster-growing poison ivy. According to researchers, the increased amount of CO2 also increases the virulence of the plant, enabling greater production of urushiol, the oil responsible for causing the uncomfortable itch, rash and irritation associated with poison ivy, oak and sumac. This could be bad news for the millions of Americans who work and play in areas where poison ivy, oak and sumac take hold.
Contact Kristen Lunsford, Trish Scorpio: Kohnstamm Communications, 651/228-9141
Thao Le, Hylands Inc., 800/624-9659
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